The aero-space giant needed a campaign to drive women applicants for STEM/Tech, like-wise roles. Thus, I developed a manifesto titled "Brilliance has no gender" was built to address this ask with empathy and encouragement. Lack of enteries, for the sole fact that women aren't seen in such roles, needed an action triggering message-and so a print campaign titled A Woman's Job was crafted to change its very narrative.

The Impact
The campaign was transalated into impactful poster ads, billboards, and testimonial films reaching a tangible impact.
1. 32%increase in new women applicants for specific tech and engineering roles (with
UAE and Bahrain seeing a >50% increase).
2. 45%increase in qualified applications across roles.
3. 30%reduction in time-to-hire