Call me Bob, the (brand) builder.

This newsletter is a front-row seat (and occasional backstage pass) to the chaos that is modern consumerism. Spoiler: we’re already living in it.

What gives me the right to write about it? Well, I do have a buying problem. Like most of us do. According to study, there will be 5.6 Billion of us (consumer class) consuming by 2030. Surely that's a number that'd excite a full-funnel marketer.

Hence, this insider perspective isn’t theory. One really has to be a consumer to know one, and that we all are—scrolling, seeking, spending. That alone gives us all the right to ask, shape, and rethink what it means to be a consumer today.