Role: Lead Content Consultant

Nothing feels better than embracing AI in today’s world. America's leading medicare insurance company wanted to figure out what a copy-generative system needed to nail it, narrowing down the options to Jasper, Co-Pilot, and ChatGPT. The solution? by establishing metrics that any human writer would look for when it comes to copy production for an entire brand across different channels. With a team of 5 talented writers, we tested, tweaked, and ultimately picked the AI that could deliver the goods—and we made sure it actually felt human.

The Impact
By blending human creativity with AI’s precision, we created a content strategy that worked smarter, not harder. The result was a cost-effective, scalable solution that delivered content on-brand, on-time, and with plenty of room for future growth.