Role: Senior Consultant

Who knew the right words could turn clicks into travel memories? Well, we did. SEO drives searches, but it’s strategic keyword placement woven into a compelling story that seals the deal, quite literally. Partnering with SEO analysts, I created keyword-rich hotel offerings that blended discoverability with storytelling.

The Impact
Optimized nearly 250 properties over 8 months, boosting search visibility and engagement. Alongside producing content, I supported junior copywriters with training, quality checks, and peer reviews to ensure top-tier guest experiences were being delivered.