Role: Lead Copy & Brand Strategist
To connect with small business owners—hotels, veteran-run businesses, clinics, and learning institutions. Home-hitting messaging, tailored for each segment was crafted with a focus on what matters most to them—trust, affordability, and a people-first approach. fleshing from the concepts, CRM and website content that felt like a partnership, were developed.

The Impact
The messaging resonated, boosting lead generation and memberships across targeted segments. Proof that when you understand a small business owner, they’ll see Walmart as the partner they need.