Homeprod, a "vocal for local" marketplace, aimed to bridge the gap between homemakers crafting arts, crafts, and more, and the buyers eager to support them. The platform’s mission? To empower small business owners to stand tall in an overcrowded e-commerce world. My role was to create messaging that celebrated the makers, highlighted their stories, and positioned Homeprod as a marketplace truly

for the people, by the people.

The Impact
The campaigns boosted seller visibility and created a community-driven shopping experience that resonated with buyers. By reaching 1K followers in the start months organically via authentic storytelling and a people-first approach, Homeprod carved its niche in a saturated market, helping local businesses thrive in a competitive e-commerce space.