UX language for America's #4 retirement investment provider

Redefining product usability via experience language for America's 4th largest retirement insurance provider.

Role: Lead Consultant - UX Content

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In an agile, scrum-driven environment, I managed a B2B and B2C dual-stream project for one of America's largest 401(k) providers. Focused on empowering consumers, we communicated the benefits of starting to save now with the brand message "Easy savings start here."

The Impact
The content helped guide users toward financial success, all while hitting tight deadlines and maintaining smooth client communications. Working alongside UI/UX and product teams, I led content sprints that broke down complex financial concepts into easy-to-understand motivators to financial freedom.