Indian Motorcycle EU

A legacy comeback through Social.

Task
Led social listening and built a comeback launch campaign for Polaris’ legacy motorcycle across UK, France, and Germany, breaking away from its cruiser perception. Owned Instagram and Facebook storytelling, supported by paid social amplification, to relaunch the brand during COVID lockdowns with no historical data or digital infrastructure.

Impact
Delivered a $127 CPL vs. $223 target, driving strong demand and selling out inventory within 3 months despite EU lockdown restrictions.

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