ICC T20 Championship

Manifesto + Fan Engagement Amplfication

Task
Finalist for the ICC Men’s T20 Championship brand manifesto and creative direction, tasked with defining a unifying theme that could translate across global markets, formats, and fan moments. Developed the core idea “Cricket, Amplified” — positioning T20 as a faster, louder, high-intensity expression of the sport.

Impact
Created a scalable brand narrative and visual direction that elevated the championship’s energy and modern appeal, influencing how the tournament could show up consistently across broadcast, digital, and fan engagement touchpoints.

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