https://www.syfe.com/magazine/syfe-collaborates-with-foodpanda-to-launch-pro-bono-financial-workshops-for-all-its-delivery-partners/
Role: Communications Consultant

As Account Communication Consultant for Syfe, I worked directly with the founder and leadership team, coordinating closely with the Head of Communications and external agency partners to shape Syfe and Syfe Tech’s public narrative.

• Owned Syfe & Syfe Tech’s end-to-end narrative across LinkedIn, Instagram, and X
• Led employer branding, product comms, press releases, and campaign-led storytelling
• Built campaign-specific narratives tied to hiring, growth, and visibility objectives
• Created partner-led co-branded social assets, press kits, and media releases
• Built leadership speaker roadmaps, event calendars, and award / nomination submissions

Outcomes

• Increased LinkedIn employer brand engagement and applications by 350%
• Grew followers by 800+ organically in under 2 months
• Delivered a targeted Australia hiring campaign, closing roles in 4 months vs 8 months planned
• Established consistent leadership visibility through events, speaking slots, and industry awards