All Categories - Michelle's Site
The aero-space giant needed a campaign to drive women applicants for STEM/Tech, like-wise roles....
Lead: Brand Messaging & Creatives Korean Air wanted to tap into America’s love for Korean...
Objective: Redefine The Children’s Place brand voice for modern parents and Gen Alpha —...
Role: Global Copy Lead Selling a foldable beach chair didn’t need hype or glitter—it needed...
The Thought For Thales India’s Independence Day campaign, we celebrated a partnership rooted in...
Malabar Gold and Diamonds wanted to launch their new product line, Nrityangali, with a campaign...
Role: Lead Content Consultant Nothing feels better than embracing AI in today’s world. America...
Role: Community Manager Dave & Buster's "Bracket Busters" campaign invited fans to submit their...
For Pfizer’s largest medical image library, I took on the role of senior lead in prompt...
To help Bold Idea, a Dallas-based NGO, focused on equipping students with 21st century skills...
Role: Lead Copy & Brand Strategist To connect with small business owners—hotels, veteran-run...
Role: Senior Consultant Who knew the right words could turn clicks into travel memories? Well,...
It’s time to redirect attention from the victims to the perpetrators. By challenging all that...
Sasol Chemicals, a leading South African chemical agent provider, needed a complete website...
Role: Lead Consultant - UX Content In an agile, scrum-driven environment, I managed a B2B and...
Homeprod, a "vocal for local" marketplace, aimed to bridge the gap between homemakers crafting...
For Bumble’s latest feature launch, a page from the trending topics playbook was taken, using...



